An eco-skincare brand born out of a journey of natural healing after major injuries

Feb 11

What are some environmental impacts from the beauty and skincare industry that we should be mindful of? In the midst of our fast-paced, often stressful lives, what can we keep in mind that can help us to immediately shift our outlooks to one of gratitude?

Sharing his wisdom here is Andy Hnilo, Founder and CEO of Alitura Naturals. You'll hear about the serious injury that led him to start the natural skincare brand, some of our current environmental concerns with the skincare and beauty industry, how to keep a perspective of appreciation in life, and more. Let's dive in!

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This is a conversation on Green Dreamer Podcast with Kaméa Chayne, a show exploring environmental and intersectional sustainability from ideas to life. Subscribe to Green Dreamer on iTunes, Spotify, Stitcher, or any podcast app and let’s learn what it takes to thrive in every sense of the word!

Highlights

[2:42] What first inspired Andy's passion for nature.

[3:18] The serious accident that led to Andy to experiment with and start his own skincare line.

[7:52] Why the ingredients we put onto our skin matter.

[9:55] Kaméa: "What did you learn about yourself or about life after your near-death experience?"

[12:23] Andy discusses the research and development process he used to develop innovative, effective natural skincare.

[17:02] Why Andy decided to source wild-harvested ingredients and how this set Alitura's products apart from other popular natural skincare brands.

[20:58] Kaméa: "What are some things you learned from being a model, actor, and athlete that you use to support or help to differentiate Alitura?"

[25:17] Some of the biggest environmental and health issues that exist within the beauty industry.

[28:02] Andy's thoughts on the availability of unisex and men's eco-skincare and beauty products.

[29:47] How word-of-mouth marketing has been the most powerful tool Alitura has used to gain exposure.

[31:12] Kaméa: "How can we help eco-skincare products become the norm?"

[33:27] What individuals can do to help green the beauty industry.

[35:17] Andy: "Be kinder to each other. You can change somebody's day with the power of your words. Focus on the perspective of being alive and being able to breathe. That can change your mindset with the snap of your fingers."

References

About our Guest

After a serious accident left him with a collapsed lung, seven broken ribs, and a severe compound fracture of his jaw, Andy Hnilo (formerly a model, actor, and athlete) was inspired to heal naturally. By approaching his problem from a nutritional perspective, Andy attacked his injuries both from the inside and outside and was back on the runway in a mere seven weeks. This eventually led to his founding of Alitura, where every component used is organic and pure. Many of the ingredients are imported from the far reaches of the globe and all have time-honored uses and applications in many cultures. When brought together in Alitura’s proprietary formula, they provide the exclamation point on a clean, conscientious lifestyle.