Making sustainability sexy and desirable

Aug 15

What does it mean that we're now beginning an "Eco-Renaissance"? Rather than guilting or shaming people into being more eco-friendly, which might really just push people away, how can we attract people into sustainability so that they naturally and excitedly want to be a part of this movement?

Serial entrepreneur and author of the new book ECOrenaissance, Marci Zaroff, shares her wisdom with you. Let's dive in.

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This is a conversation on Green Dreamer Podcast with Kaméa Chayne, a show exploring environmental and intersectional sustainability from ideas to life. Subscribe to Green Dreamer on iTunes, Spotify, Stitcher, or any podcast app and let’s learn what it takes to thrive in every sense of the word!

Highlights

[2:24] What first inspired Marci's passion for the environment.

[4:46] Kaméa: "What gave you the courage to constantly pioneer new things in this space?"

[6:09] Marci's journey through entrepreneurship and starting her many different brands and products.

[9:20] One of the biggest struggles Marci has faced throughout the years.

[12:28] Kaméa: "How do you decide which eco-ventures to take on?"

[13:53] Marci: "Design and redesign can change the world."

[14:40] Kaméa: "What's been key to you being a successful, serial entrepreneur within sustainability?

[17:34] Something that's shifted Marci's perspective on sustainability over the decades she's worked in the field.

[17:47] Marci: "People aren't going to buy it because it's sustainable. They are going to buy it because it's a great product, and then, oh by the way, it's sustainable."

[18:46] Marci: "I believe we have to meet people where they are. If we're going to have major impact and scale sustainability, we can't live in a bubble where we're preaching to the choir."

[19:58] Marci: "We've designed the reality that we live. So we need to design a new reality by creating a collective consciousness of people who are all connected into each other with a similar mission of doing good."

[21:58] What Marci believes is our current biggest roadblock to a collaborative sustainable world.

[23:34] Kaméa: "What were your motivations for writing your new book, ECOrenaissance?"

[25:13] Marci: "Style and sustainability are not mutually exclusive."

[28:47] Kaméa: "As you were putting the pieces together for your book, what was your biggest 'aha' moment?"