Creating engaging and highly shareable content

Jun 29

What does it take to create engaging and highly shareable content? How has mindbodygreen been able to establish itself as an authority in the sustainability space?

Today, Emma Loewe, Sustainability Editor of mindbodygreen shares her wisdom with you. Let's dive in.

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This is a conversation on Green Dreamer Podcast with Kaméa Chayne, a show exploring environmental and intersectional sustainability from ideas to life. Subscribe to Green Dreamer on iTunes, Spotify, Stitcher, or any podcast app and let’s learn what it takes to thrive in every sense of the word!

Highlights

[5:12] What first got Emma into sustainability.

[6:44] One shocking statistic Emma recently learned about plastic.

[7:40] How Emma became the Sustainability Editor at mindbodygreen.

[8:23] Kaméa: "What has been the key to mindbodygreen attracting such a large audience?"

[8:39] Emma: "Making [wellness] accessible to everyone is one of our biggest goals."

[9:10] Emma: "It's important to meet people where they are."

[10:03] How Emma overcomes creative block and stays inspired.

[11:08] Emma: "Letting go of the need to be perfect and just accepting that I put my best effort into this has helped."

[13:50] What Emma looks for in contributing articles to determine if something will do well for the mindbodygreen audience or not.

[14:28] Emma: "Environmentalism can be a daunting and scary place - I think finding something that people can latch onto and get a little inspired by is important."

[15:11] Emma's biggest learning lesson from having written over 1,000 articles on sustainability

[15:50] Kaméa: "What makes a piece of content really engaging and shareable?"

[16:48] Emma: "Taking things back to nature can help people be more inspired to take steps to help."

[17:43] Kaméa: "What do you think has been slowing down the sustainability movement?"

[18:38] "The most successful campaigns I've seen recently have been fun, with an element of light-heartedness and play!"

[20:10] Emma: "We make so many micro decisions in our day to day and just starting to make some of them more sustainable can add up to a real lifestyle change."