Disrupting our wasteful culture around menstrual products and toilet paper (interview with miki agrawal of thinx)
Miki Agrawal (@mikiagrawal) is an award-winning, serial social entrepreneur who founded three notable and disruptive brands that you may have already heard of: THINX, TUSHY, and WILD. THINX is the period-proof underwear company that’s disrupting the feminine-hygiene market. TUSHY is a designer bidet attachment that transforms your health & hygiene as well as the environment from wasteful toilet paper consumption. WILD serves up seasonal farm-to-table fare that’s gluten-free and delicious.
Miki is also an author. She wrote the book, Do Cool Sh*t, where she reveals the step-by-step breakdown of how she has created multiple successful companies. And her recently published book, Disrupt-Her, is a modern woman’s manifesto to inspire women to take positive steps on personal, professional, and societal levels.
In this podcast episode, Miki sheds light on the environmental impact of menstrual products and toilet paper; what it takes to disrupt culture to welcome new norms and new ways of thinking; and more.
To start, get a glimpse below into the conversation between Miki and Green Dreamer Podcast's host, Kamea Chayne.
“It just takes one step every day to walk towards a greener, healthier planet and towards a greener, healthier, more inspired you. Make that one single move every day, and you’ve got this.”
If you feel inspired by this episode, please consider donating a gift of support of any amount today!
This is a conversation on Green Dreamer with Kamea Chayne, a podcast and multimedia journal illuminating our paths towards ecological balance, intersectional sustainability, and true abundance and wellness for all. This preview has been edited for clarity. Subscribe to Green Dreamer Podcast on iTunes, Spotify, Stitcher, or any podcast app to stay informed and updated on our latest episodes.
On the power of authentic brand communication:
“We tend to overthink so much when it comes to marketing and advertising and putting things out. The less you overthink it, the more authentic you are, the more you say exactly what you want to say and how you want to say it.
The more people will say, ‘Thank you so much for talking to me like a real person, like a human being, and like a friend.’
Combining these three things: best-in-class product, beautiful considered design across every touchpoint of your brand, and accessible, relatable language across every touchpoint of your brand can completely shift culture and change behavior.”
On the importance of minimizing single-use products:
"For me, the biggest thing is to eliminate single-use products. If we can eliminate overconsumption and the need to buy things over and over again, those are good, smart purchases.
[It is ideal] to have something, for example, a Tushy bidet, that lasts for years and years and saves thousands of trees and millions of trees collectively.
That's the kind of stuff that I think about.”
Final words of wisdom:
"It just takes one step every day—one important move every day–to walk towards a greener, healthier planet and towards a greener, healthier, more inspired you.
Make that one single move every day, and you've got this.”
