A $2.2 million "Tiny business" that led the reusable bag movement

Aug 10

How was our guest on this episode able to grow her company into a $2.2 million tiny business while being a pioneer, leading the reusable bag movement?

How can we thrive personally, professionally and financially, all while not compromising our values rooted in sustainability? Sharon Rowe, founder of ECOBAGS, shares her wisdom with us on this episode. Let's dive in.

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This is a conversation on Green Dreamer Podcast with Kaméa Chayne, a show exploring environmental and intersectional sustainability from ideas to life. Subscribe to Green Dreamer on iTunes, Spotify, Stitcher, or any podcast app and let’s learn what it takes to thrive in every sense of the word!

Highlights

[2:12] What first got Sharon into sustainability.

[6:38] Sharon's journey to starting ECOBAGS.

[8:55] Kaméa: "What was one of the most difficult moments in building your business?"

[11:30] What kept Sharon going in spite of stressful moments in her business.

[13:43] Kaméa: "What's been key to ECOBAGS' growth?"

[14:40] Sharon: "Your fans are the people who take your story, if they believe you're doing it authentically, and take it further than you could possibly ever take it."

[14:59] Kaméa: "What's been effective in how you communicated your brand's why so that customers really connect with it?"

[18:06] Sharon's motivation to write her new book, The Magic of Tiny Business.

[21:07] What it means to have a tiny business.

[23:22] Sharon: "You have to decide: What is your most important goal with what you're doing? What will you absolutely not compromise on? And where is your wiggle room?"

[23:52] Sharon: "You have to stay healthy in order to grow your business."

[24:13] Sharon's advice for someone who is passionate about sustainability but is having trouble scaling their business.

[26:47] Sharon: "Running a business is not easy... But if you stay on the path and you're listening and actively practicing where you want to go and how you want to get there, you will get there."

[27:49] Kaméa: "What do you think our world needs most to accelerate toward a cleaner planet?"

[28:32] Sharon: "I think if every single person slows down a little and can just do one or two things a day that will create less waste and less harm, we will have a gentler, cleaner planet."